Newsletters are back! Why you need a newsletter for your business.
I’ve been on an unsubscribing & unfollowing spree lately.
I’ll tell you why in a moment — but first, I’m curious if you’ve ever read that children’s book, “If You Give a Moose a Muffin”? Or there’s also “If You Give a Mouse a Cookie.” The premise of these books is that you can’t just give a moose a muffin or a mouse a cookie because it never ends there. It always escalates.
That’s often how ADHD feels — if an idea pops into your head, and you DARE research it… the knock-on effect of that action is REAL.
It all started when I was chatting to a client about their inactive subscribers and it got me thinking…
... which led to me posting on threads about how I delete cold subscribers after 90 days of not opening an email from me.
I do this because:
I can take a hint.
I don't want to clutter up inboxes with unread emails!
Posting this made me curious about digital clutter and the environmental impacts of a full inbox.
So… I googled it.
And immediately felt really good about my 90-day list hygiene habits.
Not to depress you but the typical email user receives around 75 emails a day in their inbox which equates to driving a small car 200 km.
Ugh.
(As an FYI - average daily use of social media equates to driving a small car 535 km - even more ugh.)
Because of my ADHD moose muffin moment, I’ve been thinking a heck of a lot about what I receive, consume, and save in my inbox and on my social feeds.
I’ve been unsubscribing to any email lists that aren’t providing me with some kind of value. I want to learn, connect, be entertained, or be surprised by what arrives in my inbox.
I'm SO OVER the story-telling-sales-pitch emails that feel forced and, quite frankly, super boring.
I want to feel EXCITED about what’s landing in my inbox.
This is a practice of digital hygiene that I think we all need to be conscious of doing every once in a while.
It’s also why I'm REALLY committed to helping you get more creative with YOUR newsletters.
Here's WHY you need to have a newsletter.
Social media is fickle & nobody ever really SEES your stuff there, not with enough consistency to be impactful. What does have an impact is the reinforcement of what you’re sending to their inbox. You will stay top of mind when you’re creating for both spaces.
Your subscribers are INVITING YOU into their curated inbox space - this is HUGE so don’t fumble this one!
If you plan to launch ANYTHING ever you will need to write sales emails and those emails will land so much better when your audience enjoys reading your emails every week.
Finally, your newsletter can be a source of content for your social media. Create one piece of content then give it a longer lifespan by using it to inspire reels, carousels, and stories/threads.
ALSO, just in case you're thinking that your list is too small to be worth sending weekly newsletters - think again. The size of your list is moot as is the size of your IG following. I just wrapped up a 5 figure launch with just 150 email subscribers and 550 followers on IG.
If you’re strategized AND consistent with your content, you WILL be consistent with your sales.
My goal for you is to have a newsletter SO VALUABLE that you don’t need to be thinking of new opt-ins all the time because your badass nurture content IS worth opting in for. No masterclass, quiz, or pdf checklist required.
