ONLINE BUSINESS MANAGEMENT
Partnership that gives you the time and energy you need to focus on your role as a visionary for your brand.
An Online Business Manager is who you hire when you’re absolutely swamped with work, want to hire a VA but don’t have time to train anyone because what you really need is someone who can just read your mind and tell YOU what needs to be done next.
“When I describe Robin to others, I say she’s supportive, reliable, empathetic, and just the right amount of sarcastic (in the best way). Most importantly, the work she does is genuinely impactful.”
~ Crystal Derry
You know what needs to happen in your business but actually getting it done is becoming harder and harder to do.
You’ve dialed-in the strategy and the mindset but you’re still not taking the action you need to take to move your business forward. That’s not because your strategy sucks or your mindset is incorrect. It’s because you need support.
Every business that scales does so with support.
And if you're in the wellness, fitness, or spirituality space, you need support from someone who gets that you're not interested in aggressive sales tactics or cookie-cutter marketing strategies. You want to grow, but not at the expense of your values or your energy.
When things aren't happening, it's often because you're trying to do everything alone. Maybe you've taken the courses and you know what "good marketing" looks like—but translating generic advice into something that feels true to you is harder than it looks. Or you simply refuse to spend another Saturday troubleshooting your tech.
The good news is that you don’t have to do this alone.
Especially when you can have a person who messages you in October to say: “Black Friday's in 6 weeks—want to run that nervous system workshop as a flash sale?”
I get to know you and your business well enough to spot opportunities before you're scrambling—so you can show up as the visionary instead of flying by the seat of your pants.
Your business doesn’t need to reach a certain milestone before you bring on support. If you need help and you have the resources to get support - it’s the perfect time for you to explore working with an Online Business Manager.
So…. what’s the difference between a VA and an OBM?
A VA (Virtual Assistant) is someone who supports with tasks. VAs are not strategic partners, they follow your lead and will need SOPs and guidance from you to complete their tasks.
An OBM (Online Business Manager) is a strategic partner who supports you to put systems, workflows, and strategies in place to help you reach your business goals.
3 tiers of OBM support.
Tier One
Choose this tier if you’re comfortable writing your own content, but you need someone to handle the tech, keep your email list warm between launches, and make sure nothing falls through the cracks. You need strategic check-ins but want remain completely in charge of content creation.
$1000 CAD/month
Weekly 30 Min Strategy Calls
capacity building & strategic support
brainstorming & ideation for content, offers, funnels, & launches
content support
OBM Support
content support & proofreading
tech & systems set up/maintenance (email marketing, CRM, & funnels, project & content management systems, payment cart, automations)
metrics tracking & analysis
launch support
SOP Creation
Slack Messaging & Voice Support (unlimited during work hours)
on the spot support
strategy support & check ins
Tier Two
Choose this tier if you need all of the above AND have plenty of ideas for content but turning them into posts feels like pulling teeth. At this level of support I’ll help you get your content DONE. You provide the raw material (voice memos, messy drafts, or just "here's what I'm thinking about"), and I'll turn it into polished, on-brand content ready to post.
$1500 CAD/month
Everything in Tier One +
content creation support
Tier Three
Choose this tier if you’ve got multiple offers you’re managing, want to develop sales funnels and a branded newsletter that gets opened and read, and you need strategic partnership to pull it all together.
$2500 CAD/month
Everything in Tier Two +
60 minute weekly calls
team management
copywriting support
Get started with a zero-pressure consultation
Book a call to chat about what Online Business Management support would look like for your business. Zero-pressure, TONNES of clarity.
FAQ
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I offer support with project management, marketing strategy, funnel development, content strategy and development, tech support, automations, podcast management, and Meta Ads management. The level of support and services included will depend on the package you choose.
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We review what's working, troubleshoot what's not, plan your content and launches, make decisions together, and adjust strategy as your business evolves.
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If you're truly overwhelmed by the amount of work you have on your plate, the best place to start is with a free consultation call. On that call we'll figure out how I can best support your business.
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I offer asynchronous private coaching on Voxer for business owners who are crunched for time but like to have an expert on speed dial whenever they need a gut check or need questions answered.
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Tier 1 includes building your marketing ecosystem so that you can stay consistent with your content while having plenty of time for your clients, tier two includes everything in tier one plus content development support, and tier 3 includes all of the above + Meta ads.
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I’m not a social media manager. I'll help you develop systems to manage all of your content creation and will help you with strategy and execution.
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Like I said... scientists are trying, but I think there's some murky ethical grounds we'd need to navigate first. I will do my absolute best to make it FEEL like you have a clone so that you feel less alone and totally supported in your business.
“When I first hired Robin as my OBM, I was overwhelmed by the tech and behind-the-scenes systems in my business. I’d just had a frustrating VA experience and wasn’t sure anyone could really help. Robin exceeded every expectation: she not only built the systems I needed but taught me how to use them, setting me up to succeed long after our initial engagement ended. My website was up, my email platform organized, automations in place — everything suddenly felt possible.”
~ Heidi Fischbach
Hi, I’m Robin
For the past three years, I've worked behind the scenes of dozens of online businesses, and while each one is different and unique in terms of what they do and what they need—all of my clients are doing beautiful, important work in the world.
I’ve helped multiple business owners go from sporadic/nonexistent content creation to sending non-negotiable weekly newsletters that get opened and read.
They’re selling their offers. They’re streamlining all their systems and getting rid of bloated expenses and complicated tech stacks. They’re experiencing successful, joyful launches that don’t leave them fried for six months.
My mission is to help you do the things that bring you the most joy, delight, and, abundance—and to grow your business from a deep connection with your hard-earned skill, natural talent, and intuitive wisdom.
You're the visionary and I'm the integrator. You dream up your offers and then I get to work building the sales page, setting up the payment system, automating the email sequence, and making sure every detail is taken care of before your launch day.
How it works to hire me as your Online Business Manager:
Step One: Book a free consultation.
This is a zero-pressure call where we’ll chat about your business, where you need support, what your goals are, and what it would look like for me to support you.
Step Two: Receive a Proposal
Within 24 hours after our consultation, I’ll send you a proposal outlining the options we talked about. Once you’ve decided to move forward you can click on the option you’ve chosen and the proposal document will walk you through signing a contract, your first payment, and booking your 60 minute onboarding call with me.
Step Three: Onboarding
On our onboarding call, we’ll go over your business goals, where you want support, and what’s currently in the way of moving forward to determine our first plan of action. From this call we’ll move forward with our first action steps together
Step Four: Ongoing Support
All retainer packages start with a 3-month container. At the end of 3 months, most clients continue month-to-month, shift to a different tier, or transition to VIP Day support. If you want to end the retainer, just give me a month's notice and I'll make sure you have everything you need to continue independently.
“Before working with Robin, I just couldn’t imagine my coaching practice growing—it felt like there was simply no space for expansion. With her support, I’ve been able to grow my practice and my community with ease, consistency, and a deep sense of alignment. I’ve quadrupled my newsletter output, while making it a true reflection of my voice—same for social media. And I successfully launched my first group program, something I’d dreamed about for ages! Robin’s coaching is a magical blend of deep listening, witnessing, problem-solving, and gentle accountability. I’m so grateful for her guidance and belief in me, and that she took the time to get to know me and my practice from the inside out. She didn’t just help me make room for growth—she helped me step into my body of work with confidence and joy.”
~Brooke Hofsess