Your AI should sound like you. Not like everyone else using AI.

The Slow Burn Brand Voice Studio reads your actual writing (transcripts, emails, captions, and edits) and builds a Brand Voice Blueprint your AI can follow every time.

Get the Studio
The Brand Voice Studio on desktop, laptop, tablet and phone

You've probably noticed it. You paste a prompt into ChatGPT or Claude, and what comes back is… fine. Coherent. Grammatically correct. And completely not you.

So you rewrite it. Again. And again.

The problem isn't the AI. The problem is that it doesn't know you. It's working from a blank slate every single time, trying to sound like a writer it's never read.

The Brand Voice Blueprint fixes that.

A finished Brand Voice Blueprint

What you get

A Brand Voice Blueprint is a living reference document, built entirely from your own words, that tells your AI exactly how you write. Not how you want to write. How you actually write.

It captures:

  • The length and rhythm of your sentences
  • How formal (or not) you sound when you're talking vs. publishing
  • How you use warmth, humour, directness, hedging, and imagery
  • Your caption shape and the way you open
  • The phrases, patterns, and moves that make your writing recognisably yours
  • The things you'd never say, the lines that would immediately read as Not You

Hand it to ChatGPT or Claude once. Use it every time after that.

The process

Bringing your writing into the Studio
Step 1

Bring your writing

You paste in what you've already written: transcripts, DMs, emails, captions, blog posts, anything. The more variety, the sharper the output. The Studio tells you what's essential and what adds depth; it never blocks you from continuing.

The Reading
Step 2

The Reading

The Studio reads your material the way a careful editor would, layer by layer. Word choices. Sentence structures. Rhythm patterns. Stance and values. How you shift between casual and published. It pulls real quotes to show its work.

Fine Tuning Your Voice
Step 3

Fine Tuning Your Voice

Seven dials. Two real contexts from your own material. You read two passages side by side, one from your writing and one from somewhere else, and pick the one that sounds more like you. No sliders. No abstract settings. Just: this one, or that one.

Your Brand Voice Blueprint
Step 4

Your Blueprint

The Studio writes your Brand Voice Blueprint, a full document in two parts: real examples from your writing, then the rules those examples reveal. Copy it into your AI with one click and you're done.

Inside your Blueprint

Part One: Your Examples

Real passages from your writing: how you edit AI drafts, how your captions actually look, the rhythm of your sentences shown sentence by sentence. Not descriptions of your voice. Your voice, demonstrated.

Part Two: Your Rules

The patterns the Studio found across all your material: word-level preferences, sentence rhythm, structural moves, tonal settings, what to do, and what to never say. Written as clear instructions your AI can follow.

Seven dimensions of your voice

The Fine Tuning step reads you across seven dimensions, each one calibrated from your actual writing, not a self-assessment.

Sentence lengthShort and punchy, or long and layered?
WarmthHow much of you comes through between the lines?
DirectnessDo you lead with the point, or build to it?
FormalityHow much does your register shift when you publish?
HumourDry, warm, absent, or situational?
HedgingHow certain do you sound when you make a claim?
ImageryDo you reach for metaphor, or keep it plain?

This is for you if…

  • You use ChatGPT or Claude to help with writing and you keep rewriting everything it gives you
  • You've tried writing a prompt about your voice and it still doesn't sound right
  • You know your writing has a particular feel and you can't explain what it is
  • You're a coach, consultant, creative, or founder who writes to build trust, and AI drafts keep eroding it

It's not for you if…

  • You want AI to write for you entirely
  • You're happy with generic output
  • You don't have at least a transcript, an email, and one published piece to work from

Our stance

We built this because we believe AI should amplify your voice, not replace it.

The Studio uses AI for one thing: heavy information processing. Reading your material carefully, finding patterns across thousands of words, doing the analytical work that would take a human editor days. The opinion about what to pick, the writing you paste in, the Blueprint you walk away with — that's all you.

We'll never ask your AI to write your captions, hold your opinions, or sound like you without your involvement. That's not what this is.

Once you have it

Paste your Blueprint into:

ChatGPT → Projects → Instructions
Claude → Projects → Instructions for Claude

That's it. From that point forward, your AI has a real reference. It knows your sentence rhythm. It knows what you'd never say. It knows when to be warm and when to get direct.

One setup. Every draft after that, closer to done.

The Slow Burn Brand Voice Studio

$47CAD

One purchase, one Studio. Yours to use at your own pace, and to come back to whenever your voice changes.

Get the Studio

FAQ

How much writing do I need to bring?

Three pieces minimum: one transcript or voice recording (transcribed), one casual piece such as an email or DM, and one published piece such as a caption or blog post. More material means a sharper Blueprint, but the Studio works with what you have.

Will this work with ChatGPT and Claude?

Yes. The Blueprint is a plain-text document designed to paste into either. It works in ChatGPT Projects and Claude Projects.

Do I need to redo it if my voice changes?

The Studio is yours to return to. Add new material, re-run the reading, update your Blueprint. It's meant to stay current.

Is this a subscription?

No. One purchase, one Studio. Yours to use at your own pace.

What if I don't like writing to the AI? Can I still use the Blueprint?

Yes. The Blueprint is a document you own. Use it to brief a human writer, a VA, or a social media manager. Anywhere someone needs to write in your voice, the Blueprint travels with you.

Your voice is already in your writing. The Studio just finds it.

One session. A Blueprint you use for years.

Get the Studio