Steady operations partnership for your wellness business.
A grounded Online Business Manager to help you move forward in your business while giving you more time and energy to focus on your big-picture vision.
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Working with Robin is a game changer for my business and my nervous system. If you're considering working with her, DO IT. You will be well cared for and everything you and your business need to thrive will be taken care of.
— Elise
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As a business owner, letting someone into the 'behind the scenes' can feel very vulnerable but the way you listened and helped me think through and structure things was excellent and I always felt heard and understood.
— Dionne
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Beyond content creation, Robin has supported SARP in updating and optimizing our website, ensuring that it remains an accessible and informative hub for our members. She also helped clean up and streamline our event and project management processes, improving operational efficiency and team collaboration.
— Jordon
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I’m so grateful for her guidance and belief in me, and that she took the time to get to know me and my practice from the inside out. She didn’t just help me make room for growth—she helped me step into my body of work with confidence and joy.
— Brooke
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With skill, precision, intuitive sensitivity, and great care she met me right where I started and guided me through my first BIG launch and beyond.
— Janet
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Robin did more than organize my business — she set me up for sustainable success. With her support, I went from overwhelmed and stuck to having systems, automations, and clarity that actually work.
— Heidi
Have you ever wished you could clone yourself?
You wouldn’t be alone in that. Almost every client who reaches out to me for Online Business Managment has expressed a desire to clone themselves so they could get more done in their business.
But, also get it done the way they want it to be done, without creating more work and stress.
Many of them had previously hired a VA, thinking this would be the solution but realized that training a VA was more work than just doing the work themselves.
It’s not that hiring a VA was the wrong move. It’s just that most businesses start their hiring process before developing the foundation that makes it easy to bring on support.
And developing that foundation is really hard to do when there’s clients that need attention, content to be created, and big-picture visionary ideas to move forward.
This amazing, wonderful, perfect storm of success and growth is exactly where I thrive.
My job is to help my clients develop the foundation that allows sustainable + profitable growth to happen.
Your business isn’t just offers, marketing, and launches.
Your business is also an expression of who you are, how you view the world, and the ways in which you feel called to share your gifts.
That’s why I take a holistic approach to my work as an OBM. I use a framework I developed called “The Business Ecosystem” to help me diagnose where support is needed most.
At the heart of the business ecosystem is you, the seed. Ultimately, my job is to ensure you’re well-resourced, that you feel held by the structure of your business and the people you hire, and that growth doesn’t come at the expense of your health and happiness.
Most of my clients come to me with one of these scenarios:
They’ve grown a successful business but they are completely tied to every part of the operations and are unable to take time away
They’ve got a solid foundation of referral clients but no strategy to bring in clients when the referrals aren’t coming in
They’ve grown a large audience, but haven’t set up any funnels or monetization
They’re stuck in a cycle of reinvention (burning down & reimagining when the results aren’t what they hoped) and haven’t been able to get consistent forward momentum with content, offers, or revenue
Of course, every business—and business owner—is different, but I’ve worked behind the scenes in enough businesses (in addition to being an online business owner for over twenty years) to know what questions to ask, and where to look to accurately determine what needs attention first in the business ecosystem.
My clients are always amazed at how effortlessly I do this. It’s because I’m a pattern spotter and I wholeheartedly trust my intuition when it comes to troubleshooting where energy is stuck or leaking in a business ecosystem.
The solutions I offer are always informed by the human at the centre of the ecosystem. What do you need to thrive so that in turn the business can thrive as well?
Hearth is an Online Business Management retainer package for spiritual and wellness-oriented coaches, teachers, and service-providers who are on a growth path with their business and want a key operations-focused team member who can help them turn their vision into a tangible, real thing.
How does Hearth work?
Step One: Grounding
We’ll start with a free business ecosystem audit. This is where you get to tell me all about your work, your clients, and your current business situation. My job on this call is to listen to it all—the overwhelm, the ADHD ideas, the launches that didn’t fully take off, the systems that need updating, etc.
As you’re talking, I’ll usually start to see the taproot that’s hiding under all those weeds. We’ll talk a bit about what I’m noticing and whether or not Hearth might be the next right step for you (or not). You’ll receive a detailed recap of our call along with some actionable next steps you can take whether you join Hearth or not.
Step Two: Exploring the Underbrush
Before your onboarding call, I’ll review your ecosystem audit, your current offers, client testimonials, ideal client interviews, your systems, SOPs if you have them, your social media, and your website—digging through the garden to see what’s growing, what’s dying on the vine, and what pesky roots are lingering under the surface, sucking up resources.
Once I have a handle on all that, I’ll send you my proposed plan of action to get you out of the weeds so we can start growing a sustainable, thriving business ecosystem.
Step Three: Planting the Seeds
On our onboarding call, we’ll discuss the plan and how we’re going to implement it together. If you’ve ever wished for a wise middle-aged woman to just come in and tell you what to do… this is it.
We’ll discuss what systems need to be in place, what you can stop doing, where you need to invest resources, and how to organize everything so that you can clearly see what’s going on in your business.
After this call, I’ll implement anything that needs to be in place to make our plan of action happen and get to work on your business.
Step Four: Tending the Garden
We’ll rinse and repeat this whole process every month. Everything will stay organized inside a simple shared Google folder and/or your project management system, and we’ll touch base regularly via the voice/text messaging app of your choice.
I’ll be holding your vision, keeping an eye on your metrics, and taking good care of your energy through the month. At the end of the month, you’ll receive a report on the state of your business ecosystem and we’ll use that data to plan our next month.
The longer we work together, the more supported you’ll be. You’ll always have someone you can bounce your ideas off of, and you’ll have access to informed, strategic feedback, real-time data, and up-to-date research so that you never feel alone or stuck when it comes to growing your business.
Ultimately, I’ll help you move past decision fatigue, reclaim your scattered brainpower, time, and energy, and feel grounded and clear about what you’re doing and why (and when, and how).
“The consistency and follow-through have been such a relief and have made a real difference in my business.”
~ Crystal
Pricing & How it Works:
There are three tiers of support available inside Hearth. Below you’ll see some examples of what each one could look like for you:
Some things I often help my clients with:
Systems and Tech setup
SOP Development (the instructions for how everything is done in your business)
Content Strategy + Planning
Email Marketing Strategy + Implementation
Launch management
Client journey mapping + implementation
For a complete list of tasks I support my clients with, please see the FAQ at the bottom of this page.
Pricing
Tier 1: $1500/month (3 month minimum)
Each month includes:
60 Minute Strategy Call
email marketing management, content calendar management, social media scheduling, tech troubleshooting, SOP documentation, launch planning, metrics tracking and reporting, systems maintenance
Asynchronous support as needed via your messaging app of choice (Voxer, WhatsApp, Marco Polo, etc.)
Tier 2: $2000/month (3 month minimum)
Each month includes:
60 Minute Strategy Call
email marketing management, content calendar management, social media scheduling, tech troubleshooting, SOP documentation, launch planning and management, metrics tracking and reporting, systems maintenance, launch debrief and analysis, tool set up and integration, systems audits, feedback and survey systems
Asynchronous support as needed via your messaging app of choice (Voxer, WhatsApp, Marco Polo, etc.)
Tier 3: $3500/month (3 month minimum)
Each month includes:
2 X 60 Minute Strategy Call
email marketing management, content calendar management, social media scheduling, tech troubleshooting, SOP documentation, launch planning and management, metrics tracking and reporting, systems maintenance, launch debrief and analysis, tool set up and integration, systems audits, feedback and survey systems, funnel set up and testing, KPI tracking and reporting, client communication support, Team communication and coordination, contractor hiring and onboarding, CRM management, client onboarding and offboarding workflows, customer journey mapping,
Asynchronous support as needed via your messaging app of choice (Voxer, WhatsApp, Marco Polo, etc.)
Most business owners who don’t have a team, or won’t need my support with managing a VA or other service providers will need either Tier 1 or 2. If you’re looking for more comprehensive team management or your business nets over $250K/year, Tier 3 is your best option.
Robin Joy | Business Ecosystem Strategist
For the past three years, I've worked behind the scenes of dozens of online businesses, and while each one is different and unique in terms of what they do and what they need—all of my clients are doing beautiful, important work in the world.
I’ve helped multiple business owners go from sporadic/nonexistent content creation to sending non-negotiable weekly newsletters that get opened and read.
They’re selling their offers. They’re streamlining all their systems and getting rid of bloated expenses and complicated tech stacks. They’re experiencing successful, joyful launches that don’t leave them fried for six months.
My goal is to support smart, creative women in building well-resourced businesses and lives, so they can keep doing the work they were meant to do.
My mission is to help you do the things that bring you the most joy, delight, and, abundance—and to grow your business from a deep connection with your hard-earned skill, natural talent, and intuitive wisdom.
Your Questions, Answered
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My role will depend on your business, but here is a comprehensive list of the things I can support you with:
Email marketing management
Content calendar management
Social media scheduling
Client onboarding and offboarding workflows
Tech troubleshooting
Async strategic support
SOP documentation
Systems maintenance
Launch planning and coordination
Launch debrief and analysis
Funnel setup and testing
Workflow design and optimization
Tool setup and integration
Metrics tracking and reporting
KPI tracking and reporting
Client communication support
Feedback and survey systems
Team communication and coordination
Capacity planning
Quarterly planning
Systems audits
Database and CRM management
Contractor hiring and onboarding
Performance tracking
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With your permission, the only thing I use AI for is to summarize our calls. I will also encourage you to minimize or completely stop using AI to compose your content, map out your strategy, or build your offers.
If you do submit content that is written by AI, I will support you to get this content out in the world while also helping you reignite your creative spirit and trust yourself to take your time to create original content for your brand.
There are lots of great ways we can use AI in our work together, but never as a substitute for your brilliant, creative, mind.
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If you’re launching, we can work within your retainer package to ensure you have the everything you need ready for your launch, and if needed you can add on a few extra hours to get a full launch strategy and implementation support for your launch.
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I work with a wide variety of business owners, but as a yoga studio owner myself, I find that my skillset aligns particularly well with wellness business such as life coaches, nervous system coaches, sex coaches, fitness or nutrition coaches, spiritual guides, and yoga teachers.
If your business lies outside of the wellness world but you’re really digging what I’m offering here, please book a call! I’ve been around the online business world for nearly 20 years and have worked with all kinds of entrepreneurs. At the heart of every client relationship is the overall wellbeing of my clients. My goal is to take care of YOU, so that you are well-resourced and happy doing work you love to do. Wellness is baked into my work so if that aligns with what you want in a service provider, let’s chat.
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Hell no. If you absolutely despise social media and want to market your business in other ways, we’ll figure out what that looks like together and map out a plan to get you in front of your ideal clients as much as possible.
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Yeah, probably. Don’t worry about this part though. I have an approach to email marketing that allows you to send really good, valuable emails that your audience looks forward to reading. If you haven’t done email marketing in the past, part of our work will be to set this up for you using either Flodesk or Kit.
“Robin is a warm, grounding glow that seldom flickers, even when my own flame sputters out.”
— Sam
Ready to begin?
Book your free call to tell me all about your business & get your plan of action.