Grounded marketing support for your wellness business.
A steady OBM and integrator who can help you see (and implement!) the best marketing strategy for your audience, your services, and your self. So you can draw in more of the right people and get back to doing the work you’re actually here to do.
You’re in a growth phase. (Yay?)
That’s what we’re all supposed to want, right? But no one talks about what that looks like in real life: scrambling, scattered, and frenzied, like you’re wrangling a bunch of unruly kittens.
You’ve learned throughout the years that if you want to be a successful service provider, you have to market your services. Constantly.
So, you have! And maybe you’ve even discovered that you’re good at that stuff (or some of it, anyway). But marketing, especially in the age of algorithms and AI slop, is like a mutant Little Shop of Horrors plant—it just keeps eating and eating, and no matter how much you feed it, it’ll never be enough.
Meanwhile, what about the work you actually do? The brilliance and care and ripple-effect impact your REAL work has on people? If you were to build a pie graph showing how much time you spend on nurturing that work vs. marketing that work… what would it look like?
And is that what you want?
For most wellness business owners, the answer is a full-body HELL NO.
When AI entered the chat, it seemed like a potential solution. No human can keep up with the insane demands and ever-shifting goalposts of the content marketing plant mutant! Why not pass it off to the robots?
Because the robots suck at writing, that’s why.
If you’ve been using AI to write your newsletters and social media posts, I’m here to tell you two things:
1. Everyone who reads it can tell it was written by AI.
Not because of em dashes or specific word choices or identifiable speech patterns, because AI writing is watered-down and bland. Like a Michelob Ultra, it looks like the real thing, its taste and texture remind you of the real thing… but it’s not the real thing, and we all know it. (Also, it tastes like shit.)
The day is coming—and some might argue it’s already here—when AI-generated content is not going to do its job anymore. Open- and click-through rates will go down, spam markers will go up, more and more of your emails will get ignored, and honestly? Who even knows what Instagram will look like a year from now.
Your audience wants to hear from YOU, and when they get generic AI newsletters and social content, they feel like you phoned it in, like you violated the contract you made with them. And then they’ll go off in search of someone real.
2. You deserve so much better than whatever AI is writing on your behalf.
I bet if we sat down for coffee right now, you could take me on an impassioned soapbox journey, talking about why you chose to devote your life to equine massage or nervous system coaching or some super-niche style of yoga.
You have a whole beautiful network of roots and symbiosis, reaching back years, forming unexpected connections and slowly growing into the ecosystem you (and your business) are today.
And YOU are the only being on this planet who is capable of expressing that to the people who most desperately need your work to exist in this world.
AI flattens voices. It thins all that out, smoothing over the gnarly branches and pruning the most unique manifestations of all the things that make you YOU.
The problem is not AI—not by itself.
The problem is that we’ve hustled our way into a culture where the demand (constant content creation) has exceeded the supply (human creativity and capacity).
The good news is, there is always a way to bring the “human” back into your content in a way that doesn’t burn you out.
Flora is a marketing strategy and integration retainer that brings the creativity back into your business and gives your work the edge it needs to stand out in a sea of sameness. WITHOUT requiring more food for the insatiable carnivorous plant.
I’ll help you develop a sustainable content marketing strategy that grows around who you are, what you (the human) need to feel well-resourced and aligned with your purpose, and the best ways to communicate with the people you’d like to work with.
With my support, you’ll start generating original content that you feel really good about. That aligns with your core brand messaging, positions you as the stand-out expert in your industry, and attracts an audience that WANTS to hear what YOU have to say.
No more scattered cat-herding, flailing at different tactics and strategies and platforms and productivity tools. We’ll use real data—and yes, your humanity and all your “soft” human needs are part of that data—to make smart, grounded decisions about what you create and when.
Then I’ll handle all the tech shit so it actually gets where it needs to go.
Robin’s coaching and teaching skills have been invaluable to our team. She has not only led the revitalization of our social media channels, but she has also taught us best practices to sustain meaningful engagement with our members and partners. Thanks to her coaching, SARP’s online presence is now more dynamic, impactful, and aligned with our organizational vision.
Strategically, Robin has helped reimagine SARP’s bi-monthly newsletter, transforming it into an engaging and informative resource for our members. She played a significant role in delivering the 2024 Annual Report and creating visually appealing presentations, graphics, and promotional materials that capture the essence of our mission.
Beyond content creation, Robin has supported SARP in updating and optimizing our website, ensuring that it remains an accessible and informative hub for our members. She also helped clean up and streamline our event and project management processes, improving operational efficiency and team collaboration.
~ Jordan
How does Flora work?
Step One: The Lay of the Land
We’ll start with a free content ecosystem audit. This is where you get to tell me all about your work, your clients, and your current content situation. My job on this call is to listen to it all—the overwhelm, the ADHD ideas, the viral posts that didn’t go anywhere, the systems that need updating, etc.
As you’re talking, I’ll usually start to see the taproot that’s hiding under all those weeds. We’ll talk a bit about what I’m noticing and whether or not Flora might be the next right step for you (or not). You’ll receive a detailed recap of our call along with some actionable next steps you can take whether you join Flora or not.
Step Two: Digging in the Dirt
During our first month together, I’ll review your recent content, client testimonials, ideal client interviews, messaging documents, offers, and website copy—digging through the garden to see what’s growing, what’s dying on the vine, and what pesky roots are lingering under the surface, sucking up resources.
Once I have a handle on all that, I’ll send you my proposed plan of action to get you out of the weeds so we can start growing a sustainable, thriving content ecosystem.
Step Three: Planning and Preparation
On our first call, we’ll discuss the plan and how we’re going to implement it together. If you’ve ever wished for a wise middle-aged woman to just come in and tell you what to do… this is it.
I’ll coach you through the creative process—and, if you need it, a plan for weaning yourself off the robots—and help you develop a workflow that’s sustainable and enjoyable. This call is all about honing in on your strengths and ensuring that your strategy is in alignment with what you can actually pull off consistently.
Step Four: Implementation & Doing the Work
Every business (and business owner) is different, but generally, what this looks like is:
You create some version of your content for that week. Half-done, completed first draft, whatever you’ve got.
I will do a quick proofread, focusing on searchability and structure, but my main role will be to implement this content (in Kit, Instagram, Substack, wherever) with proper formatting, segmentation and timing.
I’ll also create a spreadsheet full of content ideas—a vast network of plant shoots that connect back with your core messaging—with an eye toward what’s already working in your industry, so you’ll always have a place to start that isn’t just a blank page.
Step Five: Tending the Garden
We’ll rinse and repeat this whole process every month. Everything will stay organized inside a simple shared Google folder, and we’ll touch base regularly via the voice/text messaging app of your choice.
If you’ve got a launch happening, we’ll be sure your content strategy is geared toward ensuring you have a successful launch.
The longer we work together, the more supported you’ll be. You’ll always have someone you can bounce your ideas off of, and you’ll have access to informed, strategic feedback, real-time data, and up-to-date research so that you never feel alone or stuck when it comes to marketing your business.
Ultimately, I’ll help you move past decision fatigue, reclaim your scattered brainpower, time, and energy, and feel grounded and clear about what you’re doing and why (and when, and how).
“One of the biggest transformations since working with Robin has been our email marketing. Before, it was inconsistent and felt disconnected. Now, we have regular, meaningful contact with our audience and members, and we’re seeing much stronger engagement. Our messaging is clearer, and we actually know who we’re talking to in our emails.”
~ Crystal
Robin Joy | Business Ecosystem Strategist
For the past three years, I've worked behind the scenes of dozens of online businesses, and while each one is different and unique in terms of what they do and what they need—all of my clients are doing beautiful, important work in the world.
I’ve helped multiple business owners go from sporadic/nonexistent content creation to sending non-negotiable weekly newsletters that get opened and read.
They’re selling their offers. They’re streamlining all their systems and getting rid of bloated expenses and complicated tech stacks. They’re experiencing successful, joyful launches that don’t leave them fried for six months.
My goal is to support smart, creative women in building well-resourced businesses and lives, so they can keep doing the work they were meant to do.
My mission is to help you do the things that bring you the most joy, delight, and, abundance—and to grow your business from a deep connection with your hard-earned skill, natural talent, and intuitive wisdom.
Pricing & How it Works:
There are two tiers of support available inside Flora. Below you’ll see some examples of what each one could look like for you—but as you read, keep a couple things in mind:
1. When you’re spread too thinly, time feels scarce AF.
An hour (or a day, or a week, or a month) zooms by, and you feel like you’ve gotten nothing done, even though you’ve barely stopped moving.
From that place, one hour of implementation work each week might feel like chump change… but it’s not. One of the things I’m going to help you with is taking back your relationship with time.
Also, I can get a LOT done in one hour.
2. Every business ecosystem is different.
What we do in our work together will be informed by so many factors, including but not limited to: your audience—what they want, need, like, and where they show up; your personality and preferences; your relationship with writing and/or AI; your personal capacity and executive function; performance metrics; and so much more. Our workflow will be completely unique to you—so the examples in this section are just here to give your brain a sense of how much we can get done.
It’s also likely you won’t know which tier is best for you until we have our first call together. Don’t stress; that’s kind of the whole point of me.
Some things I often help my clients with:
Repurposing long form content for social media
Taking your notes and turning them into a newsletter or social content
Helping you get over your resistance to showing up on video more often
Creating content calendars that actually get used
Pricing
Tier 1: $1000/month (3 month minimum)
Each month includes:
60 Minute Strategy Call
Content strategy and workflow support to make sure you have the capacity and desire to create your own content
1 hour of implementation time per week (i.e. staging, segmenting, and scheduling a weekly newsletter + setting up a week’s worth of IG posts)
Asynchronous support as needed via your messaging app of choice (Voxer, WhatsApp, Marco Polo, etc.)
*In Tier 1, you’ll be creating your content and handing me completed versions that are ready to publish.
Tier 2: $2500/month (3 month minimum)
Each month includes:
60 Minute Strategy Call
Content strategy and workflow support to make sure you have the capacity and desire to create your own content
4 hours of implementation time per week (i.e. editing half-baked content + staging, segmenting, and scheduling a weekly newsletter + weekly content for 2 social platforms )
Asynchronous support as needed via your messaging app of choice (Voxer, WhatsApp, Marco Polo, etc.)
*Tier 2’s extended implementation time means you can give me your outlines, ideas, themes, rough-cut videos, and half-written content, and I will turn it into polished, platform-specific content for you.
Most business owners who enjoy writing and creating content for their business will only need the minimum package. If you don’t like to write or want more coaching support with the creative process, I will suggest going with something more comprehensive.
And if it seems like you need more than Tier 1 but less than Tier 2… that’s a thing too! We’ll figure this all out during your initial call.
"Robin took the time to get to know me and my practice from the inside out. With her support, I've been able to grow my practice and my community with ease, consistency, and a deep sense of alignment."
~ Brooke
Let’s chat.
Book a free Content Ecosystem Audit to get my eyes on your current strategy plus get an action plan to make content creation fun again while also setting your business up for consistent revenue and sustainable growth.
Your Questions, Answered
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Consistency is almost always tied to capacity. If you are struggling with staying consistent it’s likely due to having too much work on your plate, trying to be on every platform, creating way more content than you need to, or spending too long on your content. It may also be tied to a lack of inspiration or excitement about what you’re creating.
My job is to help you manage your workload and set up the right kind of systems that will help you establish consistency with your content. I also learn everything I can about you, your business, your ideal clients, and industry trends so that I can help you stay inspired and excited to share your work by giving you prompts, ideas, and encouragement to confidently share what sets you apart from the crowd.
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The only thing I use AI for is to summarize our calls. I will also encourage you to minimize or completely stop using AI to compose your content. Trust me, you’re going to want to be ahead of the curve on this one as everyone starts to seek out honest human content. There are creators out there having million dollar launches with programs teaching business owners and content creators how to “yap” on camera like you’re talking to a friend.
If you do submit content that is written by AI, I will support you to get this content out in the world while also helping you reignite your creative spirit and trust yourself to take your time to create original content for your brand.
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If you’re launching, we can work within your retainer package to ensure you have the content you need ready for your launch, or you can add on a few extra hours to get a full launch strategy and implementation support for your launch.
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The good news is that I really LOVE writing, so you can send me your ideas in point form or as a transcribed voice note and I’ll turn what you shared into your newsletter, a blog, a script for your podcast, or your social media content.
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I work with a wide variety of business owners, but as a yoga studio owner myself, I find that my skillset aligns particularly well with wellness business such as life coaches, nervous system coaches, sex coaches, fitness or nutrition coaches, spiritual guides, and yoga teachers.
If your business lies outside of the wellness world but you’re really digging what I’m offering here, please book a call! I’ve been around the online business world for nearly 20 years and have worked with all kinds of entrepreneurs. At the heart of every client relationship is the overall wellbeing of my clients. My goal is to take care of YOU, so that you are well-resourced and happy doing work you love to do. Wellness is baked into my work so if that aligns with what you want in a service provider, let’s chat.
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Hell no. If you absolutely despise social media and want to market your business in other ways, we’ll figure out what that looks like together and map out a plan to get you in front of your ideal clients as much as possible.
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That’s fine. We can cross post most of the content you create to multiple platforms. When I say we’ll focus on one platform, I mean we’ll optimize your content for just one platform to ensure the best chance of getting your content seen by the right people.
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Yeah, probably. Don’t worry about this part though. I have an approach to email marketing that allows you to send really good, valuable emails that your audience looks forward to reading. If you haven’t done email marketing in the past, part of our work will be to set this up for you using either Flodesk or Kit.
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I work efficiently and have excellent systems after working with dozens of business owners to stay consistent with their content strategy for the past 3 years. I keep it simple and effective. Simple systems mean we can get a lot done every week. I’ll get whatever you create prepped and ready to publish.
Your entire content strategy will live in one place—organized and easy to use.
"Tried all the systems and none work? That's because you didn't have Robin helping you figure out not only the best system for your brain, but also how to USE it.
I went from emailing my community once in a blue moon randomly, to now being on my 49th weekly email-allowing me to stay relevant and top of mind to my clients. Through her help I was also able to bring back my podcast with more ease and an actual plan to get the many steps required to get a weekly podcast out. Robin has that great combo of tech knowledge, business knowledge and embodied living knowledge. She helps you create business systems that you'll actually use so you can do the part of your work you love and got into business for.”
~ Heather
Ready to begin?
Book your free call to tell me all about your business & get your content plan of action.